Welcome to the first edition of What I’m Readin’ Wednesday. Each week I’ll review a catalog or magazine that’s arrived in the mail. I may also lament the loss of some of my favorite magazines. We’ll see what happens.
This week, I’m looking at the latest Penzeys Spices catalog– Early Summer 2009 edition. This may seem a little odd. Who reads catalogs? But for those who have never experienced the Penzeys catalog, I say “get thee over to their website and sign up for it.” Now. I’ll wait.
Their catalog has always been a favorite for many reasons. The first is that they offer many spices at reasonable prices. A cooking nerd like me gets all geeked up reading the descriptions of the spices. There is usually at least one recipe that I end up trying, and very few have turned out to be misses. The photography is cool, too. It looks like real people took the photos. I don’t mean that it looks unprofessional, but the food isn’t over stylized. It looks like something I’d serve. It’s also obvious that the Penzeys folks (led by Bill Penzey) love real cooks. They preach the gospel of home cooks who show their love and appreciation for their family and friends by preparing good food to share with them. For all these reasons, I have always enjoyed reading the Penzeys catalog.
I enjoyed it so much that I subscribed to their magazine, Penzeys One, when it first came out. (I have all the issues and a lapel pin to prove I was an early subscriber.) Somewhere along the way, I missed the part in the last issue about ceasing publication. (Probably because I was so excited about the story about Groundhog Day.) As I was thumbing through the Early Summer 2009 catalog last night, I thought “Why are there so many One-like stories and recipes in this?”. The answer is that the “new” catalog is a mix of magazine and catalog, and there’s a lot to love.
Let’s take a closer look:

Penzeys Early Summer 2009
Doesn’t that salad look delicious? It’s Steak Salad, which features Penzeys new Freshly Ground Pepper (coupon for a free small bottle included!) and is shared by Sally K. Field of Maine. We learn on page 27 that she and her husband, Dave, spend warm summer days sailing off the coast of Hampden, Maine. She does lots of cooking on their Flybridge Trawler, which has a teeny boat kitchen.
It’s rhubarb season here in the Midwest, and soon the strawberries will be coming on full force. No worries– Iona Keppler shares her Strawberry Rhubarb Crunch:

Strawberry Rhubarb Crunch
Iona lives in Strawberry Point, Iowa, where the World’s Largest Strawberry, a 15-foot fiberglass sculpture, sits on a post in front of City Hall. She and her husband, Frank, have eight grandchildren. Seriously, can you go wrong with a recipe for strawberry rhubarb crunch from a grandma who lives in Strawberry Point, Iowa?
One more:

Fresh Fruit Parfait
I want to say that I’ve met Bartolo Drago from Hopewell, New Jersey, before in the pages of One, but I could be wrong. He’s a bocce tournament hostin’ and s’mores cookin’ fool who shares his recipe for Fresh Fruit Parfait on page 49. Heaven in a parfait glass right there. For reals– I started googling “how to grow fresh mint” after I read this recipe.
And I haven’t even mentioned the Cinnamon Sensations, Salad Days, Tastes of Strawberries, and Vanilla Treats in this issue. So much good stuff to try from people who could live next door to you… from a company that truly seems to love its products. Although I will miss the longer stories in One, I am so pleased with this new format in the catalog and am anxious to share some of the next issue in a future installment of What I’m Readin’ Wednesday.